About Me

I work in the marketing and communications world focused on creating digital content and accessible communications.

Education

  • 2015: Bachelor of Journalism, Humber College

Summary of Qualifications

  • 4+ years of marketing and communications experience specializing in organic digital content
  • 4+ years of website maintenance and design with content management systems like WordPress or Squarespace.
  • 3+ years of working with accessible communications and AODA legislation for digital content focusing on creative assets.
  • Adept in building an integrated marketing and communications plan with a dedicated strategy for each platform utilizing data insights from listening tools.

Additional Experience/ Certifications

  • Adobe Creative Cloud applications (Photoshop, Premiere Pro, InDesign, Illustrator, and Acrobat Pro)
  • Social Media analytics (Meltwater, Twitter Analytics, Instagram Analytics, Facebook Analytics, and YouTube Analytics)
  • Social Media management (Hootsuite, Tweetdeck, Later, Buffer, and Facebook Content Creator)
  • Paid digital ads (Facebook and Instagram ads)
  • Creative asset creation (live-streams, GIF's, time-lapses, captioned video, user-generationed content,and graphic illustrations)
  • Editing applications (Canva, Facebook Content Creator, Instagram stories, and Twitter tools)
  • Google for Non-Profits (Google Adwords, Google Analytics, and Google Business Pages)
  • 2020: Inclusive Design and AODA guidelines for content creators certification (Humber College — Continuing Education Faculty of Media & Creative Arts).

Work History

April 2018—Current

  • Executes marketing and communications strategy to support each department with programs, events, workshops, and more. Accomplishments include doubling overall attendance and participation in events.
  • Developed project management tools for departments to use for incumbent events and programs. This supported the overall editorial calendar to ensure that multiple events are being recognized within their respective marketing timelines.
  • Works closely with graphic designers, printers, videographers, and advertising agencies to develop creative assets in supporting marketing initiatives and spread awareness. Accomplishments include leading production with creative direction for a one-minute short on Miziwe Biik services and programs.
  • Maintains style guide and communications plans for website, digital content, marketing materials, and more to grow audience and build awareness.
  • Facilitates digital marketing and tech-based workshops under Miziwe Biik and consults on current programming and events led under each department.

March 2019—March 2019 (Contract)

  • Highlighted key events to enhance Festival experience and promote attendance through digital storytelling.

July 2018—August 2018 (Contract)

  • Leveraged behind-the-scenes content to increase awareness in advance of the film’s premiere.

September 2017—November 2017 (Contract)

  • Project-managed marketing and communications assets for its annual fundraising event.

September 2017—November 2017 (Contract)

  • Project-managed marketing and communications assets for its annual fundraising event.

September 2017—September 2017 (Contract)

  • Designed creative and content-driven digital materials from editorial content and Festival moments.

January 2017—August 2017 (Contract)

  • Supported team for National Canadian Film Day 150, an event with over 1500 participating communities garnering a total of 245M social media impressions.

May 2016—November 2016 (Contract)

  • Assisted with website content creation and introduced social media live streaming strategy to highlight festival moments.

May 2013—May 2015 (Contract)

  • Worked closely with counselling and accessibility services to help students navigate campus services, access opportunities, and build positive sentiment.